Communication 3653
Popular Forms of Public Communication
Fall 1997


Prof. Gil Rodman
Office Hours: Tu, Th 5-6 pm and by appointment
CIS 3040 // 974-3025 // grodman@chuma.cas.usf.edu


This is a course on communication and popular culture (broadly defined), but it is not designed to simply be a three-month long celebration of television, pop music, and the like. Instead, we'll be taking a detailed look at popular culture from several different critical perspectives, with an eye on the relationship between popular culture and broader questions of economics, community, and social and cultural politics. Our primary focus, then, will be on the politics of (popular) culture and public (i.e., mediated) communication: What is culture? How is it related to popular culture? Of what value is popular culture -- and to whom is it valuable? And why should we study this popular culture stuff anyway? Bear in mind, however, that few (if any) of the questions we'll address this semester have easy answers. How well you do in this class will depend, not on your ability to provide the "right" answers, but on your ability to think critically about the role of popular culture in contemporary society and your ability to argue whatever position(s) you take well.

Important warning
Do not think that because our primary object of study this semester is popular culture (i.e., something commonly regarded as fun) that it will thus be a "party" course you can safely blow off. While I hope the course will be interesting (and even fun), the fact that so many people can (and do) take pleasure in this "stuff" is precisely what makes it important enough for us to take seriously. This course will demand a great deal of reading, writing, and (most importantly) thinking on your part, none of which will go smoothly for you if you assume that you can simply bull your way through because it's "only entertainment."
Grading schedule
	One (1) 3-4 page thought paper				10%
	Three (3) 3-4 page response papers			30% (10% each)
	Take-home final exam						40%
	Listserv participation						10%
	Attendance/participation					10%

Required course materials
  1. Books
    Paul DuGay et al., Doing Cultural Studies
    Robert W. McChesney, Corporate Media and the Threat to Democracy
    Scott McCloud, Understanding Comics

    Available (but only until 30 September) at Inkwood Books, 216 S. Armenia, Tampa (253-2638). See separate handout for directions and store hours.
  2. Photocopied essays
    A coursepack containing all the required reading for the semester can be purchased at Staples (1401 E. Fowler). A copy of this packet will also be placed on reserve in the USF Library.
  3. An e-mail account
    Participation in the listserv (POPFORMS-L) that has been set up for this course will require you to have (and use) an e-mail account. For those of you who don't already have an e-mail account, information on how to sign up for one is available on a separate handout.

Writing assignments
Your written work must be typed and double-spaced. The page lengths given are based on pica-sized type (10 characters per inch) and one inch margins, and should be seen as estimates of how much you'll need to write to complete the assignments well. I will not automatically penalize shorter papers, but it's highly unlikely that you will be able to do "A" work if your papers are shorter than 3 pages. Also note that fudging margins and font sizes to make your papers look longer will not help your grade -- so concentrate on writing good papers, not (what appear to be) long ones.

Thought paper:
This assignment (3-4 pages, due 4 September) will be ungraded. Assuming you turn the paper in, you should receive full credit (10% of your final grade) for doing so. I reserve the right, however, to give partial or even no credit to papers that fail to meet the assignment's requirements. Further details concerning this paper can be found on a separate handout.

Critical essays:
You will write three 3-4 page papers, each of which will be a critical response to the material covered in the relevant subsection of the course. Specific due dates are listed on the syllabus. Further details about this assignment will be made available on a separate handout. [N.B.: While there are six due dates listed on the syllabus, you only have to write essays for three of these.]
Exam
The take-home final (due 11 December) will consist entirely of long essay questions and will be based on the assigned readings as well as our in-class discussions. The final will be cumulative.
Listserv participation
The primary purpose of the listserv is to provide an ongoing informal forum for discussion of the issues raised by the assigned readings and our class sessions. Prompts intended to spur on the dialogue will be posted on a semi-regular basis. Because listservs tend to be somewhat freeform in nature, there is no neat and simple formula for assessing grades for this aspect of the course. The minimum contribution to receive a passing grade, however, will be five substantial (i.e., more than a paragraph long) posts addressing material from five different sections of the syllabus.

To join the list, send an e-mail message consisting of
	subscribe POPFORMS-L your-firstname your-lastname
to LISTSERV@nosferatu.cas.usf.edu

To post to the list, send an e-mail message to POPFORMS-L@nosferatu.cas.usf.edu

Additional information about the list and how to use it will be sent to you when you subscribe.

Listserv tips
  1. If you're new to e-mail, get your account set up right away. This gives you plenty of time to get used to using e-mail early on and still do well on this part of the course.
  2. Subscribe to the list. If you're not subscribed, you can't post. If you can't post, you can't participate. If you can't participate, you've given up 10% of your final grade. It's that simple.
  3. Post often. Five posts addressing questions from five different sections of the course are worth more than five posts all on the same topic.
  4. Post in a timely fashion. While it is better to post late on a topic than not at all, it's worth far more to post while an issue is still under active discussion.
  5. Post thoughtfully and carefully. The quality of your posts will have an effect on your grade: a couple of well-written, well-thought-out posts will earn you more credit than a dozen sloppy two-sentence messages that simply state an opinion without arguing it.
In addition to the course handout on using e-mail (provided separately), the University also offers free e-mail tutorials on a "first-come, first-served" basis. These tutorials require you to have a UNIX account already. For further information (including dates and times for sessions), contact Academic Computing at 974-1792.
Attendance/participation/pop quizzes
Because we only meet once a week, and because issues will be raised in class that will not necessarily be apparent from the readings, it is vital not just that you show up every week, but that you do so on time. Attendance will be taken every week, with absences, late arrivals, and early departures noted. If you have more than one unexcused absence (or if you consistently arrive late and/or leave early), I reserve the right to lower your semester grade by more than just the 10% listed for attendance on the grade schedule above.

This course is geared towards in-class discussions, which means that the next several weeks will be more enjoyable for all of us (and you'll do better) if you (1) attend class regularly, (2) do the required reading and (3) be prepared to discuss what we've read in class. Consistently lackluster discussions will force me to take drastic measures (i.e., pop quizzes) to assure me that y'all are doing the required work. In the event quizzes become necessary, final grades will be calculated on a revised schedule:

	Thought paper						0%
	Response papers						30%
	Final exam							40%
	Listserv participation				10%
	Attendance/participation			5%
	Pop quiz(zes)						15%

In keeping with the University Policy on Religious Observances, students who anticipate being absent from class due to a major religious observance must provide notice to me in writing by 4 September concerning which class period(s) you expect to miss and why.
Movie screenings
Attendance at the scheduled in-class movie screenings -- on 23 October (The Player) and 30 October (Crumb) -- is mandatory. Even if you've seen the movies before. Absences, late arrivals, and early departures on these dates will be treated according to the normal attendance policy outlined above.
Office hours
I will hold formal office hours (CIS 3040) this semester on Tuesdays and Thursdays from 5-6 pm. I'm more than willing, however, to make arrangements to meet with people outside of those hours as necessary. To set up an alternate meeting time, you can either call me (974-3025) or drop me an e-mail note (at either grodman@chuma.cas.usf.edu or gbr@kcii.com).
TEN TIPS ON HOW TO DO WELL IN THIS COURSE
  1. Read your syllabus and assignment handouts. Aside from telling you what to read and when you need to do so, these documents contain the basic ground rules by which this course works. And while, under exceptional circumstances (e.g., life and death emergencies), I may be willing to bend some of these rules, ignorance of the rules on your part isn't one of them.
  2. Read the required course materials as scheduled. This should be self-explanatory. But to drive the point home: the vast majority of your final grade will depend on your having thoughtfully consumed the assigned readings. If you blow these off, your grade will suffer.
  3. Think about what you read. None of the material for this course is intended to be consumed passively. If you're only reading to absorb "facts" or to be entertained, you will not do well. And while you're certainly allowed (and even encouraged) to learn new facts and have fun, it's more crucial that you approach the assigned readings in a critical and thoughtful fashion.
  4. Attend class, show up on time, and stay till the end. Not just because I'll take attendance, but because our discussions will raise questions about the course material that won't always be obvious from the readings alone. Our class periods will be spent discussing the readings, not summarizing them. You can (and should) expect issues raised in class to be on the exam.
  5. Come to class prepared to discuss the readings. Think about what the readings are trying to say and then share those thoughts with the class. Even if you don't understand a given article, feel free to ask questions about it. Not all of these readings are easy: if you're confused, it's likely other people are as well. The more people who participate in our discussions, the more we'll all get out of them.
  6. Write clearly. This is not a remedial writing class, so you aren't guaranteed a good grade on your papers, your listserv posts, or your exams merely by constructing grammatical sentences made up of properly spelled words. Nevertheless, if your grammar (or spelling or punctuation) interferes with my ability to understand what you're trying to say, your grade will be negatively affected.
  7. Argue your points. Do not merely assert them. For example, simply saying that you think that Madonna is obscene is far less convincing (and receives far less credit) than explaining why you think so. On a related note, avoid using terms like "obviously," "clearly," and "of course." In most cases, if you have to say something is "obvious," it isn't obvious at all.
  8. Argue your points well. Make sure the facts support your case. Avoid overly broad generalizations. And, perhaps most importantly, anticipate potential counter-arguments or alternate explanations to your position -- especially if your argument runs contrary to ideas we've already covered in the course. You don't have to agree with any of the authors we'll read, but if you take a contrary position to an argument made in the assigned course material, you do have to explain why you're right and the reading in question is wrong.
  9. See me as necessary. If you don't understand why you received a given grade on a paper, or the reading has you baffled, or you have any other questions about the course, feel free to come talk to me during my office hours or to make an appointment to meet with me at some other time.
  10. Plan ahead. The chances of my accepting late work without penalizing you improve dramatically with advance notice and a reasonable justification for the anticipated delay. Similarly, do not wait until the night before the final exam is due to catch up on all the reading. This is not a course where simple rote memorization of names and dates will earn you an acceptable grade. The semester will go faster than you think, so plan accordingly. Also bear in mind that the proper time to be concerned about your grade is before the semester ends, not afterwards: I tend to be very unsympathetic to people who never come to office hours during the semester, but suddenly have an "urgent" need to talk with me about their grade after the semester is over.

0: Introduction
August 28

1: Communication, culture, and the popular
September 4
Thought paper due

du Gay et al., Doing Cultural Studies: Introduction
Katz, "Rock, Rap and Movies Bring You the News"
Moyer, "Old News Is Good News"
Anderson, "Reflections on Magnum, P.I."
Grossberg, "Mapping Popular Culture"
Seigworth, "Sound Affects"

2: Representation and meaning
September 11

du Gay et al., Doing Cultural Studies: Section 1 (including Readings A-B)
McCloud, Understanding Comics: Introduction, Chapters 1-3

September 18
McCloud, Understanding Comics: Chapters 4-9

3: Production and economy
September 25
Response paper #1 due

du Gay et al., Doing Cultural Studies: Section 2 (including Readings C-D)
The Nation, special section on "The National Entertainment State"
Huey, "America's Hottest Export: Pop Culture"
Herman and Chomsky, "Propaganda Mill: The Media Churn Out the Official Line"
Stabile, "The Emperor's New Clothes"
Tomita and Bybee, "Theories of News"

October 2
McChesney, Corporate Media and the Threat to Democracy

4: Identity and audience
October 9
Response paper #2 due

du Gay et al., Doing Cultural Studies: Sections 3-4 (including Reading E)
Frith, "Towards an Aesthetic of Popular Music"
Grossberg, "Is There a Fan in the House?"

October 16
Lipsitz, "Cruising Around the Historical Bloc"
Wood, "Who Says a White Band Can't Play Rap?"
Pinckney, "The Black Face That's a Mirror for Everyone"
Bell, "Do You Believe in Fairies?
Douglas, "Girls 'n' Spice: All Things Nice?"
Heimel, "Sexism, My Sweet"

5: Movie screenings
October 23
Response paper #3 due

The Player

October 30
Crumb

6: Consumption and community
November 6
Response paper #4 due

du Gay et al., Doing Cultural Studies: Section 5 (including Readings F-G)
Turner, "Film Audiences"

November 13
Garratt, "Teenage Dreams"
Hebdige, "Hiding in the Light"
Rodman, "Elvis Space"

7: Regulation and policy
November 20
Response paper #5 due

du Gay et al., Doing Cultural Studies: Section 6 (including Reading H)
Kuper, "It's Obscene!!"
Rose, "Fear of a Black Planet"
Raspberry, "Common Sense Should Win Over Rights When Rappers Spew Filth"
Riley, "Sex, Fear and Condescension on Campus"

November 27
Thanksgiving -- no class

December 4

Goodwin, "Sample and Hold: Pop Music in the Age of Digital Reproduction"
Negativland, Fair Use [selections]
Wyman, "The Big Sample"
Barlow, "The Economy of Ideas"

December 11
Take-home final exam due
Response paper #6 due